Hodge Lifetime
The Wriglesworth Consultancy was tasked with re-launching Hodge Equity Release as Hodge Lifetime among the IFA community and trade media. As the longest established equity release provider in the country, the re-launch was to announce a broader business model while retaining the traditional values and experience that had become synonymous with Hodge Equity Release.
A launch party which offered a sophisticated and personal atmosphere was organised for key IFAs, business contacts and trade journalists to a champagne reception overlooking Tower Bridge in the Guoman Hotel. Subtly mimicking Hodge Lifetime’s new brand image through coloured lighting and floral arrangements the chief executive’s key note speech welcomed guests to a new beginning of a well established firm.