Alliance & Leicester
Since 1999 we have worked with Alliance & Leicester on a range of briefs, from investor relations work to corporate and consumer campaigns.
To achieve business news coverage as an informed sector commentator, we developed the Alliance & Leicester Borrowing Monitor. We were responsible for the conception, design and launch of this major piece of regular research on the UK consumer’s indebtedness, based on extensive analysis of public data plus regular consumer surveys. This campaign consistently received a strong media reception with extensive national print coverage in addition to national and local broadcast.