Zoopla.co.uk/Propertyfinder.com

Wriglesworth has worked with Propertyfinder.com since 2003, and continues to work for Zoopla.co.uk following its acquisition of Propertyfinder in 2009. Our role has been to position the brand as a champion for the consumer in the housing market, as well as to maximise its profile as the portal of choice for estate agents in the trade media. We have proven success in generating very high levels of publicity for the brand, with coverage exceeding that of all the other portals. This has been achieved through a range of initiatives from housing market commentary to striking consumer angles such as “the UK’s most eligible towns” through to serious, in-depth research focusing on issues in the property market. Securing online coverage and generating hyperlinks to the Zoopla site is a fundamental part of the strategy, ensuring an ever-increasing volume of consumer traffic is driven to the website and improving SEO.

Back