Aviva
We’ve worked with Aviva since 2006, promoting its equity release and more recently, broader life and pensions business, to both consumer and trade media.
Several highly integrated campaigns have included the 10 year anniversary of Aviva Equity Release in 2008.
We arranged a seminar event hosted by a panel of 7 high profile equity release commentators, including Aviva, which was attended by industry figures, as well as national and trade media. To support the event, we produced a 28 page industry report providing insightful forward looking statements from Aviva into the future of the market. This received widespread national and trade coverage. In 2010 we have launched a new campaign to position Aviva as a keyvoice of authority on Retirement. The launch of the Aviva "Real Retirement" campaign achieved widespread media coverage, including the Daily Mail's front page story.