ERSA

We have worked with the Equity Release Solicitor’s Alliance (ERSA) since their inception across both a consumer and trade brief to promote the message that consumers should have access to independent legal advice when taking out equity release. For the official launch of ERSA, we organised a lunch event at the Law Society which was attended by target journalists as well as key business contacts. A report detailing the need for and benefits of independent legal advice was produced and distributed at launch. The campaign is now focussed on achieving recognition in national media with regular research and market commentary.

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