Grey Market
The so called “Grey Market” is already a key demographic segment for many companies, and with latest National Statistics forecasting the proportion of people aged 65 and over is projected to increase from 16% of the population in 2008 to 23% by 2033, this will continue.
We have in-depth experience of working for financial services and property clients in this sector, on corporate, consumer and B2B programmes. Our clients include those in the retirement finance, equity release, care, specialist insurance and retirement property sectors.